Brand Content & Social Media Manager (m/f/d)

Tasks & Challenges

Brand Narrative & Editorial Direction

• Define and maintain the Chenot brand narrative, tone of voice, and messaging across all channels

• Ensure all communications align with Chenot positioning and the Chenot Method®

• Lead editorial planning and manage the content calendar across website, social media, blog, magazine, and newsletters

Content Strategy & Creation

• Develop and implement a content marketing strategy supporting Chenot brand objectives

• Translate science-based health and wellness concepts into engaging and accessible content

• Collaborate closely with internal experts to create authoritative, science-backed storytelling

Content & Creative Production

• Oversee the creation of organic content across digital channels and editorial platforms

• Lead visual production including photography, video, and creative shoots

• Ensure consistency and quality across all brand assets and communications

PR, Influencer & Thought Leadership

• Support PR and influencer initiatives by developing expert-led and thought leadership content

• Identify opportunities to amplify Chenot spokespeople and brand voices

Digital & Cross-Team Collaboration

• Work closely with PR, Digital, and Marketing teams to ensure integrated campaigns and optimized content performance

• Support website content development, SEO alignment, and digital campaigns

Brand Alignment & Performance

• Support licensed Chenot properties with content adaptation and brand consistency

• Monitor content performance and contribute to regular reporting

• Manage the content production budget and external creative partners

Qualifications & Competences

• Bachelor’s degree in Communications, Journalism, Marketing, PR, or a related field

• 5–8+ years of professional experience in content marketing, editorial, or brand storytelling, ideally within luxury, hospitality, wellness, or lifestyle sectors

• Exceptional copywriting and storytelling skills, with the ability to translate science-based or technical information into compelling and intelligent brand communications

• Demonstrated experience using content to drive brand awareness, engagement, and conversion

• Strong understanding of luxury customer expectations, brand positioning, and tone of voice

• Experience managing creative production, including photoshoots, video shoots, and collaboration with external creatives

• Experience communicating to a global high-net-worth (HNW) audience

• Highly organized self-starter with strong attention to detail, reliability, and the ability to work both independently and collaboratively

• Excellent project management and coordination skills across creative teams and stakeholders

• Fluent English required; French or German strongly recommended; additional languages are a plus

• Strong proficiency in MS Office and Adobe Creative Suite

Opportunities & Perspectives

We offer you a new challenge in an internationally active company with continuous growth. The focus is on health, well-being and creating a consistent luxury client experience. You can play a decisive role in shaping the company's success and make an active contribution to building a global brand. You will benefit from personal and professional development as well as various benefits such as discounts on tourist leisure activities and other benefits.

Über uns:

Das Chenot Palace Weggis ist das neue Health Wellness Retreat in der Schweiz und zugleich das Flaggschiff der weltweit tätigen Chenot (HC International AG). Seit fast 50 Jahren hat sich das Unternehmen auf die Bereiche Gesundheit, Wellness und Luxushotels spezialisiert. Der Kernansatz unserer Health Wellness basiert auf der Anwendung der berühmten Chenot-Methode®, die in Synergie mit der Chenot-Diät Körper und Geist zur Entgiftung und Aktivierung der Selbstheilungskräfte anregt.